Binah Advisory's Four Phases to Success

The laws of productivity, and applied consciousness in every thought, action, time and speed, is the biggest contributing factor behind the success of the most well known brands in the world.

Energy has patterns, and different tasks consist of different energy-patterns. When one mixes two or more different integrations of energy-patterns together by shifting from one task to another or from one responsibility to another without any controlled structure, interferences of energy occur, and energy becomes wasted without ever being converted into a product or service of value.

This happens in your personal life, your corporate life, in the world around you, and across the entire universe (just imagine what would happen if the order of the universe was off by even a nano-fraction of a second).

Take something as simple as a chair; it was consciously designed out of the desire for something to sit on, but the composition of a chair required the conscious integration and use of nature's resources (wood or metal), individual need (I want something to sit on), global benefits (everyone needs something to sit on), and business outcome (everyone will buy a chair).

What gave birth to the chair is the conscious integration of all 4 values.

Personal, Business, Global, Universal

 

The principles presented here can be applied in:

Start up Environments

Turn Around Environments

Product/Services Launches

Re-Organization/Re-Structuring

 

First Phase – Awareness

Read the book "Unlocking Your Empire"

Understand How You Use Time

Track 3 days worth of your activities.

Break everything down into categories.

See what percentage of time you use for each category (e.g. meetings, R&D, emails, etc).

How productive are you?

Become aware of your use of time.

Organizing Yourself

Break your day into a mini-week in a day.

Focus time into blocks of activity by category.

If you spend 2 hours on the phone, based on your 3 day analysis, schedule 2 hours of phone calls for all your projects – do nothing else during that block of time.

(How you use and organize your time and energy is CRITICAL to your success).

Plan Your Week

Plan your week in advance.

Down time is CRITICAL to your success, you must allow for at least 25 hours of consecutive non-work time every week, to refuel.

If you keep the Sabbath for example, do your planning on Saturday night or Sunday night. Whichever works for you.

Plan Your Day

Invest time in seeing your goals realized and work backwards to insert every action required to accomplishing them into your mini-week daily schedule.

Invest at least 30 minutes planning out your day, every day. Just like a General plans for a war, you too must plan your assault strategy for the day.

Put Your Vision into Motion

Think about what you want to accomplish and write it all down (use tools like Mind map).

Focus on 4 values:

Individual; Corporate; Global; Universal.

Ask yourself:

Does this product/service benefit someone, does it benefit everyone, does it use resources that are universal, and does it have a global impact on the economy?

If you can’t answer yes to all 4 questions, your idea is more about how and what, less about why.  Knowing the why will come in handy later, in Phase 2 and 3.

Find the why behind your idea – this is critical to sustaining a long term profitable business vs. something short lived, or not lived at all.

Test your theory on others.

Don’t Procrastinate, Take Action Every Day

Laziness is a recipe for failure. If you organize yourself well, and follow Binah Advisory’s Four Phases to Success, you won’t be bored and you won’t be lazy.

It’s nearly impossible to be lazy when you are aware of how you use time, because you become a manager of time, vs. time managing you.

Second Phase – Incubation

Take Actions to Support your Vision

Every thought by now will have an action within an assigned category of your mini-week daily schedule.

Every action will have time line associated with it.

You now start to become very aware on the integration of thoughts, actions, and time/speed.

Track Progress

See your vision in action by tracking progress.

Set time lines for every thought, action, and result.

If falling behind, go back to step one and fine tune your process.

If ahead of schedule, add more thoughts into action.

Manage Resources

Communicate your vision, your plan of action and your time lines with all participants.

Incorporate everyone you deal with to work within your operating system.

Get resources involved in your vision and action plan

Your tracking reports are critical for your own actions, but more critical in managing resources you employ, contractors or partners you bring into your venture.

Keep everyone accountable for their deliverables, just as you keep yourself accountable.

Third Phase – Commercialization

Write a Business Plan

Turn your thoughts, actions, timelines, and progress tracking into a road map for your business.

Add versions to your product or services before you launch it.

This will ensure you capture repeat business in the future.

This will also ensure you expand the scope of your market in the future.

Identify where you are going, and how you are getting there by documenting it.

Identify who you want there along with you, including the choices you will make around:

Markets, Partners, Vendors, Employees, and Investors.

Write a Marketing Plan

Identify your process for making your venture known.

If global in nature, who do you need to help you?

Establish relationships. Network. Use social media networks to connect with people and companies that can contribute to your success.

Share your business plan as needed with those who buy into your vision. Value the feedback, especially the negative ones for they are an indication that there is something you need to learn and incorporate into your plan, which is missing.

Fine tune the plan, be open to change. Your plan needs to be organic and fluid, until it finds its center.

Align Financing

Once you have a plan in motion, including a business plan and marketing plan. Sell your idea to investors if you need money, or create targets for yourself by rewarding your idea with more funding, as the idea earns the right to it.

Be frugal. It will set the precedence for everyone in your venture, but don't limit yourself. Invest in what you need, hire consultants to help you reduce the learning curve. In the end doing it all yourself will cost you more.

Choose investors that will be hands off. You run your machine, not the investor.

The investor is getting the opportunity to get in with you, not the other way around.

Share your progress tracking reports with investors to establish confidence on what you’ve accomplished so far, as a vehicle for getting buy-in to your ability to deliver what is written as goals and actions towards the end goal.

Sales

Find entrepreneurial minded partners.

You don’t want a sales person, you want business partners.

Their success depends on them, this will make them act and think as an owner.

Remember that compensation dictates behavior.

Operations

Outsource anything that isn’t core to your business.

Manage the vendors the same way you manage your partners.

Outsource the actions, but own the outcome. The same applies if you chose to do everything in-house.

Fourth Phase – Repeat, Scale, Create Again

Build Repeatable Processes

Document the way your well oiled business machine works.

Make it simple and easy for others to understand and get up to speed.

Train staff and partners on how you do business and outline what you expect to see reported weekly, or daily to keep you appraised of progress.

Check progress using your progress tracking reports.

Have constructive meetings, focused around your tracking reports.

Everything comes down to numbers. Numbers don't lie; they keep everyone focused and honest.

Build Scalable Processes

Don’t build a process around you, or any individual, build a process that works to drive your road map to success, which can be supported by inexperienced resources.

Expect everyone to follow the process, but allow for human ingenuity and be open to recommendations. Remember everyone is co-owner with you and invested in the success of the product/service (their livelihood depends on it).

The human factor will always outperform any other process, but you need to have a process for the human factor creativity to flow.

Organized efforts, open the doors for more creative time, more creative time opens the door for more business.

Check in With Your Vision - Do a Reality Check

Constantly check with all the moving parts of the machine you are creating.

Change parts that are not working, maintain the ones that are.

Make sure you are not just following a process for the sake of it, but for the sake of it meeting your end goals. 

Do a force Field Analysis to see what is working, and what is holding you back. If necessary make changes swiftly across all your resources (people, finances, systems, markets).

Empower Resources

Build mini companies within your company.

The more autonomy and empowerment you can give employees and partners, the more they will behave and act as owners.

Empower staff to think and act as an owner.

Let them earn everything and let them keep the accolades for their own success. Your success is based on their success. Allow them to show you what they are made of. Compensate well for results, don't get greedy.

Create New Ideas

Repeat the first phase every week.

The more ideas you put in motion, the more you can profit.

Never Stop Creating

Create original values.

Launch new ideas by repeating the 4 phases.

Create add on values, feed them into old ones and repeat the 4 phases.